
Larta
VOX Exclusive: Q&A, Shaygan Kheradpir,
Chief Information Officer, Verizon
Communications
Shaygan
Kheradpir, Venture Forum 2003 keynote speaker and
Chief Information Officer at Verizon Communications,
discusses how the telecom giant plans to grow after
the industry's hard fall.
Given
the great rush to telecom in the late 1990s and the
slower than expected pace of adoption by consumers,
what are your opinions (both positive and negative)
on how these developments have shaped the current
industry environment?
Despite
a challenged economy and regulatory uncertainty that
has slowed overall growth in the telecommunications
sector, Verizon remains poised to succeed. At its
core, Verizon is helping people communicate wherever
they are (globally) through multiple mediums including
local, long-distance, wireless and Internet-enabled
services.
If
people are communicating in the U.S., there is a strong
probability that Verizon is involved given the company's
scale and scope. As society continues to change customers'
communications behavior, our business continues to
evolve to drive progress in developing and marketing
communications tools and services.
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April 3: Venture Forum 2003
The
Venture Forum 2003 will address new opportunities,
current trends, and market realities and present
an outlook of the future of emerging technologies.
In addition to presenting companies who define
technical excellence, world-class experts will
share their knowledge about meaningful investment
opportunities amidst the current marketplace.
Keynote speakers: Shaygan Kheradpir, Chief Information
Officer, Verizon Communications; Albert Myers,
Corporate Vice President and Treasurer, Northrop
Grumman.
more
information >
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As
the economy cooled down in recent years, Verizon has
challenged innovation at the deepest roots of the
organization. This innovation--quite different in
nature then what dot.com start up companies exhibited
in the 1990s--is best characterized by achieving infinitely
more out of existing assets in a time of capital reductions.
As
competition has intensified, Verizon has focused its
attention on creating unprecedented value to customers
to help them succeed. When Verizon develops a bundle
for its customers, it is far more than a bucket of
products, but an integrated communications and social
structure management suite that helps people live
more effectively and productively.
In
addition to offering traditional telecommunications
services, Verizon will soon be offering services that
bring the Internet, personal computing, and communications
networks together for a single integrated communications
experience. This "personal network" will
build on Verizon's network strengths, integrating
Web and computing tools with ones' communications
network, and helping people communicate anytime, anywhere
on any device.
In
the months ahead, Verizon will be leading the way
in bringing to the residential and enterprise market
an enhanced form of collaboration that will allow
people to collaborate and share information through
wireless, wireline, long distance, Internet, data
sharing and Internet meetings. Verizon intends to
not only expand market share in existing markets,
but create new markets by linking all aspects of customers'
life with a focus on progress, speed, quality, convenience
and reliability.
So
despite the industry's challenges, it is an exciting
time for Verizon. In the coming years, the fundamental
modes of communications will be refined and enhanced
and people will use telecommunications and advanced
technology to reach unprecedented levels of productivity.
What do you think are the most important technological
advances that will impact consumer options, market
demand, and the industry?
Expanded
deployment of broadband, fiber optics to the home,
WiFi and Web services are chief among the advances
in technology that will have a material impact on
the way people communicate in the coming years.
Verizon
recently announced plans to expand about 10 million
digital subscriber line, or DSL-ready lines to the
36 million the company has today. In so doing, Verizon
will construct DSL capacity that will make its broadband
network available to more customers than any other
network in the U.S. More broadband means a higher
level of productivity for Internet users.
For
our larger customers, and there are thousands and
thousands of them, the choice is fiber optics. Today,
Verizon serves tens of thousands of businesses with
fiber, delivering data over packet networks that carry
both computer traffic and voice, and we are interconnecting
that network today to carry traffic between those
metropolitan area networks.
The
Verizon network is constantly evolving, and that evolution
will mean more and more sophisticated technologies
for delivering broadband to homes and businesses.
Specifically,
we believe the area set for the biggest change is
the copper loops of today--the connections between
the customer and the global communications network.
While we expect to deliver broadband using DSL over
these loops for some time to come, these loops will
actually be replaced fiber optic technology. Fiber
optics trials have been more promising recently. If
things go well on both the technology front and in
the regulatory arena, we will consider an initial
roll-out of fiber to the home beginning in 2004.
So
what this means is that we now see the communications
access technology evolving to fiber for our entire
customer base. We are now building the network of
the 21st century--broadband at higher and higher speeds,
always on and carrying both voice and data for customers
of all sizes.
The
emergence of WiFi will provide freedom and flexibility
for people who need to remain connected, but want
to break free from the shackles of wires and cords.
Increasingly, we expect to see more and more people
take advantage of the thousands of hot spots sprouting
up across the country at phone booths, airports, coffee
shops and other public spaces.
Emerging
technologies are making it possible for our customers
to communicate in new ways, and enable us to create
innovative solutions and integrated products for the
changing market. Without technology enablers for our
internal business functions, we would not be able
to perform basic tasks such as dispatching trucks,
paying employees, taking and fulfilling customer orders
timely, or even providing features such as call waiting
and caller ID.
We're
building on our foundation, which has endured over
100 years of success in meeting customer's communication
needs. We are building our features and developing
new products to keep up with the changing world.
We
are leveraging on our core assets and telecommunications,
network and expanding the reach of traditional products
through innovative use of Internet technology. We
will do this by creating a new digitized customer
experience with a griping electronic face in the form
of Web services.
In
so doing, we will be providing people with the ability
to communicate anywhere, anytime. For example, a customer
can be in Grand Central Station, open a laptop and
have access to a complete virtual office with typical
phone features through a wireless Internet portal.
Or, they could be visiting a relative in Southern
California and connect to check their email or pay
their Verizon bill online and dynamically manage their
home phone traffic to ensure they do not miss a call.
With
the launch of the Internet, we have established a
new eChannel, which has considerably changed the way
we do business with our customers. In the past few
years we have moved many of our core customer transactions
to the Internet. Two million Verizon customers have
elected to register on Verizon.com and are conducting
millions of transactions per month without ever picking
up the phone. In the future, the Internet will impact
the business moving beyond transactional business
functions and into integrated product deployments.
We
have been able to dramatically reduce the customer
cost of doing business through customer self-service.
Online, customers and employees are communicating
in ways we could never imagined before at lightning
speed. We can also connect our employees across multiple
locations real-time and have enabled real-time decision
making at all levels of the business. Things that
use to take months and now take minutes via the intranet.
The combination of changing modes of communication
and technology allows for more time for the employee
and increased productivity.
How do you think the growing complexity of regulation
will affect the industry landscape? How does Verizon
incorporate regulatory issues into its business strategy?
Competitive
momentum is overwhelming in the U.S. telecommunications
industry. The natural monopoly of the phone company
is dead, undone by technical advances and lower barriers
to entry. Cable, Internet, wireless and WiFi all compete
with the traditional telephone, providing different
ways to communicate.
Today,
facilities-based competitive local exchange carriers
(CLECs) comprise a $52 billion industry that serves
27million telephone lines. Resale of incumbent local
exchange carrier (ILEC) service is a viable entry
strategy, with 4.5 million lines served via resale.
Healthy facilities-based competition like this is
what the 1996 Telecommunications Act envisioned.
Unbundled
network element platform, or UNE-P based competition
is the big exception. By reassembling "unbundled
network elements" into phone service, the "platform"
is a loophole bypassing the resale mechanism provided
in the Act, enabling CLECs to purchase ILEC service
for resale at below-cost rates.
Regrettably,
unbundled network element platform, or UNE-P, rates
that are 50 percent or more below the ILEC's cost
enable CLECs like AT&T and Worldcom to enter a
local market with no capital investment, immediate
profit and even while competing with the ILEC on price.
As
such, UNE-P-based competition results in declining
investment and no innovation, with ripple effects
felt throughout the economy as manufactures see fewer
orders and research and development suffers.
And
since mass-market broadband deployment is the central
communications policy objective in the U.S. today,
the Federal Communication Commission's challenge is
to get the economics of public policy right. That
means the FCC should continue to work toward implementing
a sound national broadband policy that allows the
market to drive efficient deployment by removing regulatory
obstacles to investment (such as unbundling requirements),
and apply a consistent regulatory approach to the
broadband market, regardless of the technology used
or who provides service. Sound policy will encourage
investment in the new, digital broadband technologies
as multiple providers strive for competitive advantage.
Verizon
works closely with the FCC and the various state regulatory
commissions in pursuit of a new direction for telecom
policy, including new rules for broadband that will
restore investment incentives in the industry and
encourage robust competition between CLECs, telephone
companies and cable companies and others, which vie
for residential and business customers by selling
innovative services over advanced networks.
In
the words of Verizon's CEO, Ivan Seidenberg, "the
basic challenge in the last decade has been to reinvent
ourselves around two disruptive technologies: wireless,
which we saw right away; and the Internet, which took
us a little longer."
Well,
we get it now, and we're investing billions of dollars
a year in data because we know that everything with
a digital or electronic component can, and eventually
will be connected to the Internet. Under this new
paradigm, our network becomes the platform for a whole
host of new applications, provided by us and others,
and our investment provides a needed stimulus to technical
innovation and entrepreneurial activity across the
whole high-tech economy.