Rainmaker and Sun named agency of record for Larta

SHERMAN OAKS, Calif. - November 11, 2002 - Rainmaker & Sun, a leading integrated marketing firm, announced today that it has been selected as the interactive and marketing agency of record for Larta, a think tank for technology businesses. Under the terms of the agreement, Rainmaker & Sun will be working on three different Web sites for Larta and will be developing online initiatives and messaging strategies for the firm.

"We are extremely excited to be working with Larta," said Brett Permutter, president of Rainmaker & Sun. "Larta has established credibility and clout among all the top players in the industry, from the venture capitalists and private investors, to the companies that benefit from its valuable advice. We're proud to be associated with them"

In addition to signing Larta as a client, the two firms have established a strategic partnership. Rainmaker & Sun is slated as a breakfast sponsor at Larta's most prestigious event, the annual Venture Forum in April. The firm will also be featured in the marketplace section in Larta's weekly newsletter VOX and will be promoted at Larta's other networking and training events.

"Throughout our almost ten year history, Larta has directly helped hundreds of young companies mature and compete in the new economy worldwide. Our capital programs have assisted companies that have raised $1.5 billion of investment." said Rohit Shukla, president and CEO of Larta. "Now is the time to start marketing that expertise and get our name out there in a big way. With Rainmaker & Sun as a partner we hope to accomplish that goal."

About Rainmaker & Sun
Rainmaker & Sun is an integrated marketing company that helps companies grow faster and more cost-effectively than traditional agencies. Based in Sherman Oaks, California, the company offers a comprehensive array of services including direct response, brand awareness, database marketing, promotions, grass roots marketing, Internet solutions and public relations. Rainmaker's staff is comprised of proven alumni from the most prestigious agencies. The firm is focused on generating strategically driven hi-impact tactics that deliver measurable results for its clients. For more information about Rainmaker & Sun, visit www.rainmakerandsun.com or call 818-789-9928.