The Tough Sell

As the VC industry is increasingly apprehensive of new investments and preoccupied with later-stage companies, startups will have an increasingly difficult challenge in the road ahead to prove there is a real market for their innovations beyond the wonder of the technology itself.

 


"Early stage companies have a tough go of it right now," says John Morris, one of the co-founders of Tech Coast Angels and a speaker at the upcoming Larta University workshop, Attracting Capital, (which addresses both private and federal funding strategies). Investors are not only apprehensive, Morris says, but are also largely distracted with trying to sustain companies which they have already funded, and are often focused on two issues--whether or not to continue funding, or increase reserves to fund companies later. Either way, investors are currently preoccupied with later-stage businesses and technologies, whether because of past involvement or attractive valuations.

"VC are now saying to themselves, 'Either I'm going to invest in that later stage deal at a lower valuation, or those customers that we thought we got last year are now coming in this year and somebody else's problem is an opportunity for me," says Morris. "Why invest in a startup company when I've got five companies over here that are at a better value--they've shaken some of the risk out, and they've deployed a lot of money already. So the VC will naturally want to get the same valuation with somebody that's much further along."

Even though this current prejudice against startups is well understood in the industry, whether it will last is still debated. "There's a reluctance right now to invest in early, riskier technologies, but I think that's due to people licking their wounds from the last few years. I don't think that condition will persist," says Brad Jones of Redpoint Ventures, one of the VCs who is interviewed in Larta's upcoming study on venture investment in Southern California, the Sand Dollar Report 2002. "We would love to invest at the earliest stage--we can with good companies that have good technologies. But I don't think the bulk of the VCs out there will feel that way."

Despite this possible shift in the general interest in the VC community, the numbers from last year for early-stage investment are quite sobering. According to the Sand Dollar Report, early stage venture investments in Southern California fell from 2000 to 2001 by 71% in number of investments and by 60% in amount of dollars invested. Over the same period, such investments in San Diego fell by 44% in number of investments and by 19% in amount of dollars invested. The growth over the entire recent economic cycle from 1995 to 2001, however, gives rise to optimism. Southern California grew by 336% in number of such investments and by 100% in amount of dollars. During the same time period, San Diego grew by 40% in number of such investments and by 216% in amount of dollars. The reality that many startup companies have to face is that if the window to generating revenues is uncertain, its chances at attracting venture capital are slim.

Another quick detour to turning off VC interest are technologists that have become victims of their own creation. The investment industry is bruised from a endless stream of utopian visions of how swiftly customers would gravitate towards the latest and greatest, and are now far more able to discern high tech promise from high tech babble. No matter how innovative a product may be, it doesn't in any way reflect either its real potential for the marketplace, nor a technologist's ability to run a company.

"You know when I look at new companies, I see quite a few that have a pretty interesting technology, but often they don't have a team with the necessary experience to build a company that you feel comfortable investing in," says Jones.

by Wendy Hall
Larta Staff Writer


March 20&21: Larta University, Attracting Capital
This workshop covers all aspects and opportunities available to companies interested in attracting capital. The class will cover the various types of financing options and the pros and cons of each of those, from government funding, to loans, to all stages of VC financing, and how to decide what type of capital a business is best suited for. This session will also address how to pitch a company, and how to negotiate business deals. The workshop is led by a panel of investors, with practice pitch sessions performed.
more information
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Coming Soon from Larta:

The Sand Dollar Report 2002: An Analysis of Venture Investing in Southern California
(featuring Data from the MoneyTree (TM) survey)


sponsored by

Eight years after the initial Larta report on the venture capital industry of Southern California (1994), the region has undergone a considerable transformation, reflective of the sea change in the regional economy itself. Southern California is one of the most diverse economies in the country, and, not surprisingly, has the most diverse venture capital investments of any comparable region in the country. And while venture investors in the region have been on a recent roller coaster of rapid growth and even more rapid decline, many of them remain optimistic, yet realistic, about the opportunities ahead. This report on the venture capital industry of Southern California features comprehensive new information and data (including regions of San Diego and Santa Barbara), with interviews from leading investors in the region.

Interviewees Include:

Brad Jones, Founding Partner, Redpoint Ventures
Joel Balbien, Managing Member, Smart Technology Ventures
Ted Alexander, General Partner, Mission Ventures
Bridget Karlin, Senior Director, Redleaf Group
Sydney Edwards, Principal, TL Ventures